Up Close Journeys

I crafted this sub-brand for CURE’s most dedicated donors who travel to our children's hospitals to see their impact firsthand. The visual system feels textured, earthy, and travel-inspired, yet refined to reflect the elevated nature of these curated trips. I designed the logo, color palette, brand pattern, apparel, and travel communication collateral, creating a cohesive experience from pre-trip guides to in-country welcome materials. The brand evokes warmth, authenticity, and anticipation to align with the joy donors witness as they step into hospitals where hope comes to life.